REV GROUP, INC.
Connecting and protecting people around the world every day
In just a year’s time, REV Group, Inc. went from a brand few knew of to the trusted name in specialty vehicles manufacturing. Now traded publicly on the New York Stock Exchange (NYSE) and containing nearly 30 vehicle brands under its umbrella, REV Group has transformed into an industry leader thanks to the multiple layers of design, creativity and knowledge provided by the team at Huebner Marketing.
Huebner was tasked with determining a new identity for the REV Group brand, as well as providing an optimized lead generating website that was more reflective of the current times and the companies trajectory. With the use of weekly blogs and brand pages optimized around specific industries, traffic to the new website would occur organically and bring in thousands of new visitors each and every month . . .
Transitioning from Allied Specialty Vehicles to the REV Group moniker they’re known as now was a concentrated effort that began in late 2015. We provided REV with a new corporate identity that would remain consistent across all social, dealer and consumer channels, as well as identify new vehicle brands as they were incorporated over time. A comprehensive corporate profile, which included an in-depth brochure and PowerPoint presentations, ensured that their expanding dealer network would have consistent branding no matter where it was used, whether for recreation, mobility, emergency vehicle manufacturers or otherwise.
In January of 2017, Huebner helped REV Group Inc. coordinate their initial public offering (IPO) on the NYSE. This once relatively unknown company would begin the day traded at $22 as REVG, never dipping below $24 and reaching a high of $25. Still climbing, this IPO was made possible as Huebner provided façade banners, fire truck flags, billboards and a jumbotron message to be displayed on Wall Street alongside the ringing of the opening bell. In addition to the numerous pieces of advertisement located in subways, Times Square and Madison Square Garden, Huebner helped facilitate the IPO’s plan of events with broadcast media, print media planning, vendor and digital coordination, as well as the IPO invites and schedule of events materials.
NEED HELP WITH ONLINE BRAND STORYTELLING?
At Huebner Marketing, our diverse writing team comes with backgrounds in journalism, marketing and creative writing, so we’re ready to help with your brand storytelling. Our social media branding efforts are headed up by some of the sharpest minds we know, and our online branding campaigns deliver real data-driven results. Just give us a call. We’re here to help.