Today, I’m excited to announce that we’ve named Ashton Belk the new President of Huebner Integrated Marketing. As the only other person to ever hold that title here, it’s an honor to pass the torch.

This was of course a big decision for me and the entire Huebner family. For the last 33 years, I’ve been both Founder and President, and I’ve enjoyed every minute of it. I’ve spent the last several years really zeroing in on why Huebner Marketing exists, why it matters to our customers, and what makes us relevant in our market. This principle of “relevancy” has truly come to encapsulate the work we’ve done for the last three decades and represents the future I believe we’re building. 

The more relevant a business is to its customers, the more valuable it becomes.

When Ashton joined us last year, she embraced this idea immediately, and in her short tenure here has built amazing relationships and campaigns that help the brands we serve use relevancy to their advantage. She’s the perfect person to lead Huebner Marketing into its next era. Not only does she understand the importance of relevancy, but she also emulates our values as a company and has the diverse experience and energy to guide clients toward a more relevant existence with great authority. 

So what’s next for me? I’ll remain involved with the business as CEO, but I also have a few new projects in mind, including my first book which will be available early this year. “The Irrelevant Old Brand” will explore the years of lessons that led me to this understanding with lots of takeaways for businesses and people alike. 

You can learn more about Ashton’s experience and my thoughts on the matter in the press release that went out today, but for now, I just want to say thanks. To everyone who’s been a part of the history of Huebner Integrated Marketing to date. To our clients and our team. Our future has never been brighter.