There are some teams and logos you see, no matter where you are in the world, and you know exactly who they are and what they mean.
Do your customers see themselves in your brand?
Multiple studies show that identifying with your brand is a significant factor in differentiating your business, leading to brand loyalty.
Now think of Nike®, Coke®, and Ralph Lauren Polo®. No doubt, an image comes to mind when you read each name. You may picture the logo, a particular product within the brand, or a message, tagline, or feeling that you have associated with the brand. This is not by accident. This is by design. Detailed analysis, creation, development, and marketing has gone into each brand to evoke those images and feelings when you consider them.
As a branding and marketing agency, we know how to research and analyze data to integrate your company story into your brand. Loyalty is key. Consider yourself at the market. You are in the aisle with the peanut butter. Although all smooth peanut butters are very similar, it’s very likely that you consistently buy one brand. That’s the brand you trust because you associate it with good taste and quality.
Once your brand is established, our brand communications agency will help you leverage your branding. Consistency throughout your business, inside and out, is critical. Your company will BE your brand. That’s the whole idea. All marketing—collateral, digital or physical—will be branded. Leverage your brand by applying it to your company culture.
Learn About Creating A Brand Identity
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Revealing Who You Really Are
The Identity System Development Process
Every good company deserves a logo and identity system that is highly recognizable and connects itself well with its customers and prospects. Once the course has been set with a brand audit (AIM ReportTM), we will consider the perceptions, comments, and feelings of those connected with your brand, and begin the identity system's creative process.
Typically, we'll provide three to five directions that the new brand identity could potentially take. Each will be a unique visual interpretation of what was learned through the brand audit about the essence of your brand, your brand's positioning, and how you want your brand to be perceived. The images and typography will be strategically designed to meet the expectations your customers and prospects require to begin an aesthetic trust and loyalty to your brand.
Once a direction has been chosen by your team, we will refine the final version for approval. We will also create a brand standards guide—distributed to anyone connected to and using your logo and tag line—to help maintain integrity in the display and usage of the brand identity.
WELCOME TO YOUR BRAND
You'll find success just like our other clients have
Entegra Coach and Huebner Marketing collaborated to create "The Bontager Family Promise." and best slogan "Without Compromise." Today, Entegra Coach has a competitive foothold in the luxury Class A motor coach market. We helped MORryde develop the brand for their new product "Slidezilla." The high-impact logo, website, literature and tools developed by Huebner Marketing has given them a monstrous lead in the market.
Casey Industrial was known for its 60 years of forest-product experience. They needed rebranding to lead customers to their work in other industries. By studying the Huebner Marketing AIM Report™, key themes were found and used to reposition the brand with "Built on Ingenuity" as a representative best slogan for all of their lines of products. It unified all of what they do and even their sense of values as a company.
Now it's your turn. Let us help you find and develop your identity. Let's collaborate on developing and marketing your business with its brand. What do you stand for? What makes your company stand out? If you stick with us, it will stand for success.
For A FREE Identity System And Branding Assessment, Click Here!